Artisan Pure by John Varvatos is inspired by lush hills of Xalapa, Mexico and its vast coffee and citrus groves. Luxurious citrus notes lend an understated elegance to modern, sun warmed woods, meaning the crisp, woody scent is as refined as it is cool. Distinguished by three distinct types of petitgrains which use all elements of the citrus tree - the leaves, branches and tender fruit - the unique fragrance ensures a lasting impression.